Do I Need an Author Website?
YES. YES, YOU DO. At the very least, you really don’t want the most obvious domain name to be claimed by someone who may misrepresent you or exploit your readers for their own gain. Maintaining control of a domain name is not a big yearly expense and can save you a great deal of mental and financial stress down the road.
At its best, a slick website is a great marketing tool and provides a way to connect to your readers. It also helps you maintain a consistent author brand, showcase your writing and personality, build up your newsletter list, create hype for upcoming releases, provide extra content surrounding your well-ordered backlist, and so much more.
Where Do I Start?
You have so many options, and most of them boil down to your budget and how involved in the design and maintenance you wish to be.