Social media is hot topic among authors, whether traditionally published, self-published, or somewhere in between. Should authors be on social media? Which social network will do the best job of connecting authors to readers and of getting the word out about our books? What’s the best way to utilize the most popular social networks? What’s not the best way?
I don’t think most authors would claim to be social media savants, myself included, but I’ll do my best to get you started, so let’s tackle those broader questions one at a time.
Should an Author Be on Social Media?
Yes. And no matter your thoughts on authors who have traditional publishers backing them up with a marketing budget or authors who have the budget to hire a publicist, you can’t disagree with this one fact: many of your readers are on social media. If you want to find potential readers and tempt them with your book, you have to be on social media, too.