The final post in this Self-Publishing series is bursting with links! I’ve categorized the most popular marketing opportunities and listed links to resources for more information in each category. Your Mileage May Vary. Note that not every resource is author-specific, but all should have at least a few nuggets of relevant advice.
When possible, I’ve included free* or low-cost marketing options. However, it's often the case that the most effective marketing is either paid advertising, which can get expensive, or sinking time into building a “street team” (artificial “word of mouth,” if you will), a strategy with its own costs and benefits. Not everyone with advice busts out the numbers, but if you read enough posts on book marketing, you’ll come to realize that a book launch/hype strategy will basically boil down to the size of your budget rather than the speed of your hustle. A fast hustle is still worth it (and experience often breeds success and efficiency), but it only gets you so far.